This can be problematic if your infographic has data within it, but a regular check to see if it is still relevant solves that problem. ![]() An evergreen infographic is once which shares information about a topic which is relatively stable. Evergreen content is the type of content your blogging strategy should be based around. This is website content which remains as relevant today as it is in five years time. This is great SEO, also known as white hat SEO and it’s loved by search engines. The fact that infographics provide highly sharable and easy to understand visual information is why they create backlinks faster than any other organic backlink creation method. It’s black hat SEO and will quickly get you penalised by search engines. We know that paying for links or artificial link building is bad news. This alone is the major reason why they are so fabulous for SEO. Most importantly, they are highly shareable. Your infographic then begins it’s journey of world domination or backlink creation. You do all the right image optimisation and share it on your social media accounts. Remember to also allow sharing of both your infographic and blog post with social media and email buttons. Check out this HubSpot article to learn how to do create an embed code. Infographics are one of the most effective ways of genuine link building known today! It works like this: you upload your infographic to your blod post in a way which lets people embed it into their own website. ![]() What we haven’t mentioned is the off page SEO benefits of using infographics. But if they are well optimised, there are so many wonderful benefits! If you don’t optimise them for on page SEO, they won’t rank high in search engine searches. Infographics are treated the same by search engines as regular images. It’s a carefully researched and designed image which informs your reader about a specific topic. That’s why you’re told to use alt tags and descriptive keywords for your website images and graphics. ![]() It’s true, Google and other search engines can’t ‘read’ images. Are Infographics Bad for SEO? They’re Just Images, Aren’t They?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |